When Perceptions Change – Shift Happens!

2-Malcolm-Gladwell-innovative-online-solutions-seo-marketing-googleThe work of bestselling author and speaker, Malcolm Gladwell is a huge asset to anyone building a small business or non-profit today.  Sleuth of fads and rising subcultures, reporter of jobs-you-never-knew-existed – his work is breaking down the popular common view everything from marketing, crime, bias, food, race, consumers and intelligence. Once you understand how his work impacts you, you’ll find you are using it daily.  We have referred others to his work as well as explained these ground breaking ideas time and again for years. With the release of his new work, David and Goliath, we thought it a good time to review what he has done for the NEW way smart businesses and non-profits do what they do.  Take a look below to see for yourself!

The Tipping Point: How Little Things Make a Big Difference
In this book, Gladwell changed the way we look at the world – in business, as well as  in every other way. A tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold. It tips, then spreads like wildfire. He shows that a small but precisely targeted push can and does cause a fashion trend, the popularity of a new product, or a drop in the crime rate. Gladwell explores and brilliantly shows how the tipping point phenomenon is already changing the way people around the world think about selling products and sharing ideas – of all kinds.

Blink: The power of thinking without thinking
In Blink, he changed the way we think about thinking. He shows you the brain’s way of processing the information around you.  It’s a book about choices that seem to be made in an instant – in the blink of an eye.  This process isn’t actually as simple as it seems. Why do some people follow their instincts and win, while others end up always in error?  Why are the best decisions often those that are impossible to explain to others?  Blink reveals that great decision makers are not those who take the most time to process information.

Outliers: The story of success
In Outliers, the way we understand success changed. There is a story that is usually told about very successful people.  This story focuses on intelligence and ambition. Gladwell argues that the true story of success is very different. If you want to know how some people thrive, you should spend more time looking around them – at such things as their family, their birthplace, or even their birth date. And in revealing that hidden logic, he presents a fascinating and provocative blueprint for making the most of human potential – including your own.

David and Goliath: Underdogs, Misfits and the Art of Battling Giants

In his newly released book, David and Goliath, he draws upon business, psychology, science, politics, and history to show you the mighty leverage of the unconventional. This is done by taking you into the time of the story that has become the cultural meme of little guy vs big guy; winning against all odds.  Gladwell then shows you how the lessons learned from that story – were wrong. That using the unconventional to win is the real lesson. This lesson is more relevant for your success today more than ever.

Watch the author explain – click here to see for yourself! (Sept 2013 TEDtalk video presentation)

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