Managing Your Facebook Page with Power Editor (part 2)

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Managing Your Facebook Page with Power Editor (part 2)

As stated many times so far in this series, Facebook offers a powerful and often overlooked way for marketers to do amazing things. Power Editor is a free browser plugin created by Facebook as a Chrome plugin to bulk edit ads. But Power Editor is much more than just a bulk ad editor. It has many advantages over Facebook’s self-serve ad tool used by the vast majority of Facebook advertisers. This free tool is so useful for anyone needing to harness the power of Facebook, we’ve created this series to help you get to know, understand and use Power Editor fast!

In our last article, we covered the beginning basics of managing your facebook page from Power Editor.  Now, we continue our exploration.

Creating and Managing Page posts:

In Power Editor, you can create Page posts, that don’t get organic distribution in the News Feed or show on your Page and you can also schedule Page posts in advance.

This means you can promote different versions of the same message to find the best one to put most of your budget behind (aka: split testing), without having the post appear on your Page.  For obvious reasons, visitors may begin to tire of the same message being continually broadcast in different ways.  It is far better to have the various versions show up to different people in order to test their effectiveness.  People can still like or comment on these posts if they appear as ads or sponsored stories in News Feed or the right column of Facebook. All types of Page posts can be created without organic distribution except for events and offers.

Scheduled posts will appear on your Page like regular posts, but you can set them to be shown at a specific date and time. Once you have determined which post you want to put your money behind – now it’s time to great an ad for it.

How to create an ad for your page promoted post that will show up in the News Feed but NOT on your Page:

To create a promoted post that will appear in News Feed but not on your Page:

  1. Go to Power Editor and select Manage Pages from the top left drop-down menu.
  2. Select the Page you want to manage from the left side column.
  3. Select Create Post to create your post.
  4. Choose the type of ad you want to run and enter the info you want to include in your post.
  5. Click Submit. Keep in mind this post isn’t published yet. It’s saved in the list of your posts with a half-moon symbol to indicate that it’s not published.
  6. Click your selected post so that it’s highlighted and then click Create Ad.
  7. Select the account you want the ad created in
  8. Select the target campaign you want the ad created in or select New Campaign from the drop-down to create a new one.
  9. Fill in the details for your ad and click Upload to upload your changes to the ads system.

Keep in mind that once you upload your ad, it won’t run until it’s approved. You’ll receive a notification when your ad is approved. Now that you know how to create posts that appear differently AND how to promote them – it’s time we discussed tracking the success of all of this activity on Facebook.

Now that you know how to create the various types of posts and how to promote them – it’s time to discuss how you can track the performance of all this activity.

How to view your Page performance metrics with Power Editor

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To view the metrics for your ads or campaigns in Power Editor:

  1. Select Manage Pages in the top left drop-down menu.
  2. Select the Page you want to view performance metrics for.
  3. Your Page performance metrics will be the last three columns in this view. You can see performance by reach, engagement, and people talking about this.

How do I customize the metrics I want to see in Power Editor?

To customize the metrics you want to see in Power Editor:

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  1. Go to Power Editor
  2. Select Download to download the latest version of your ads.
  3. Select Settings in the right corner.
  4. Select the metrics you want to see about your ads and campaigns.
  5. Click Save.

Now you are familiar with how Power Editor allows you to control where, what, and how your page posts are seen by those you want to seen it – and how to promote those posts on Facebook.  Miss any of the earlier articles in the series? Here is a list of the articles so far:

Straight talk about Facebook’s Boost Post Button

Promoting and Advertising on Facebook Today

Beginner’s Guide To Getting Started on Facebook’s Power Editor

Managing Your Facebook Page with Power Editor

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